图书目录

Unit 1  Introduction to E-commerce

Text A  What’s Ecommerce?

Text B  Ecommerce: Implications for Business in the 21st Century

Text C  The Business Planning Phase

Unit 2  Enterprise and E-commerce

Text A  How Business-to-Business Works

Text B  Google Is Adding Major Libraries to Its Database

Text C  The Impact of E-commerce on Traditional Retailing Systems

Unit 3  Internet and World Wide Web

Text A  What is Internet?

Text B  World Wide Web

Text C  Web and E-business

Unit 4  E-commerce Website

Text A  How to Build a Website

Text B  Usability of the E-commerce Website

Text C  The Promotion and Maintenance of a Website

Unit 5  Business Models of E-commerce

Text A  Business-to-Consumer E-commerce

Text B  Understanding B2C E-commerce

Text C  Business-to-Business and Consume-to-Consumer E-commerce

Unit 6  The Internet Marketing

Text A  The Internet Marketing

Text B  Web Advertising

Text C  E-Marketing Planning

Unit 7  The Security of E-commerce

Text A  Security of Ecommerce

Text B  Public key Cryptography

Text C  E commerce Security Issues

Unit 8  Payment System for E-commerce

Text A Electronic Payment

Text B E-payment on the World  Wide Web

Text C E-Bank

Unit 9  Marketing Strategy for E-commerce

Text A  E-marketing Strategies

Text B  Applying the Marketing Mix to Ecommerce

Text C  If You Don’t Have Customers’  Trust，You Won’t Get Their Money

Unit 10  The Internet Affects Certain Industries

Text A  Financial Services Online

Text B  Education and Entertainment Online

Text C  The Development and Future of E-commerce 

Appendix Ⅰ  Reference Version (节选)

Appendix Ⅱ  Vocabulary